前言_01

特别企划 / SPECIAL PROJECT

ANTICOPY / WITH ANTICOPY.CREW

信息轰炸的强烈引爆之中，有一群人在沉默中蓄力。重塑与创造，他们是超越定义的个体，是浪潮之下汹涌的暗流，是浪潮之上腾跃的浪花。要抵抗工业伦理的驯服，只能用创造去重塑自我。

什么是「ANTICOPY」？5 位 Z 世代人物，10 个来自不同界别的品牌，480 个小时只为完成一个目标，club between 作为 ANTICOPY.CREW 的其中一个品牌，在接下来的时间里，我们将会联同其他品牌带您深入了解「ANTICOPY」。

Amid the intense explosion of information, a group of people gathered strength in silence. Reshaping and creating, they are individuals beyond definition, the turbulent undercurrent under the tide, the waves leaping above the tide. To resist the rormulatian of industrial ethics, we can only reinvent ourselves with creativity.

hat is "ANTI-COPY" ? Five GEN-Z Youths, 10 brands from different industries, 480 hours to achieve a single goal. As one of the brands of ANTI-COPY CREW, club between will bring you an in-depth understanding of "ANTI-COPY" together with other brands in the next few days.

前言_02

投我一票 / ABOUT THE VOTING

VOTING IS NOW OPEN

享誉世界的中国电子音乐领域盛典 DJ Mag China Awards 2022 来啦，这是我们第一次参与的比赛，希望大家都能在「Underground Music 俱乐部」类目中投 club between 一票☺️❤️show some love our friends & family!!! 注意: 投票时间从 2021 年 12 月 22 日持续至 2022 年 1 月 31 日，票选结果将于 2022 年公布。

✶ 扫码进入投票网站，填写您的手机号码登录即可进行投票 ✶

Voting in DJ Mag's China Awards for 2022 is open now. This is the first time we participate in the voting, please vote "club between" in the "Underground Music Club" category ☺️❤️show some love our friends & Family!! P.S. The voting period runs from 22nd December 2021 — 31st January 2022, with the results announced later in 2022.

✶ Scan QR-CODE to enter the voting website, fill in your phone number to log in and vote for us ✶

SENSORY ZONE

就在十个品牌单位共同发起「ANTICOPY.CREW」时，大家于 12 月 26 日 (周日) 齐聚，共同打造一个与 Z 世代的对话空间——感官空间 (SENSORY ZONE) ，该空间旨于通过召集「ANTICOPY」企划的相关品牌，在品牌主创间开展对话，同时为 Z 世代年轻人提供一个展现自我的平台。

是次，「聆听之地」在 Z 世代面前「唬」出了多达 300 位同龄人关于「最颠覆经验」的声音。

When the ten brands jointly launched the "ANTICOPY.CREW", they gathered together on December 26 (Sunday) to create a conversation space with Generation Z -- SENSORY ZONE, which provides a platform for young people to express themselves and talk about the trend of this era.

For the first time, the AUDITORY AREA "bluffed" to 300 peers of Gen Z about their most subversive experiences.

CRYING IN THE PARTY BAZAAR

元旦假期期间，ANTICOPY.CREW 与买手集合平台 3MODE ( ANTICOPY.CREW 发起单位之一) 以及设计师品牌 CRYING CENTER 在广州永庆坊共同主办了一场名为「CRYING IN THE PARTY BAZAAR」的集市活动，与此同时 FASTFOOT 急急脚 / LINLEE·柠檬茶 / Pioneer of Heroism 等品牌入驻集市，令该活动吸引了众多 Z 世代慕名而来。

是次，「聆听之地」进入大众眼帘，并在现场鼓励更多 Z 世代「唬」出自己的声音。

During the New Year holiday, ANTICOPY.CREW, SELECTED SHOP 3MODE (one of the founding units of ANTICOPY.CREW) and designer brand CRYING CENTER jointly hosted the "CRYING IN THE PARTY BAZAAR" in Guangzhou Yongqing Fang. At the same time, brands like FASTFOOT / LINLEE / Pioneer of Heroism arrived in the market, so that the event attracted many generation Z.

This time, the AUDITORY AREA was introduced to the public and encouraged more Gen Z to "bluff" their voices.

AUDITORY AREA

就在「聆听之地」通过声音这一媒介不断开拓疆域之时 (从各领域以及高校收录的声音已从 300 人增加至 1000 人) ，作为主导角色的「ANTICOPY.CREW」率先在此发声，与 Z 世代进行对话。至此，品牌主创们作为领路人的角色，从品牌的经营理念，到自身的生活态度，向屏幕前的大家「唬」出自信态度与独特观点。

As the AUDITORY AREA continues to expand its territory, the leading role of the "ANTICOPY.CREW" is the first to speak out and have a conversation with Gen Z.

At this point, the brand's creators act as guides, bluffing a confident attitude and unique point of view to everyone on the screen.

BLUFF YOUR VOICE

「唬」这个动作，在传统意义上来说，是张声势、夸大事实来吓人或蒙混别人的动作。但是在 Z 世代群体之中，用搭配、用照片、用创作「唬」出自信已是常态，籍着虎年到来之际，在「ANTICOPY.CREW」面前把您认为最自豪的事情说出来，让我们见证您从「唬」到「虎」的过程。在 1 月 28 日至 2 月 15 日期间，「聆听之地」将会现身「ANTICOPY.CREW」品牌据点以及广州 K11 购物艺术中心等线下场地，举办「唬怕唬」特别企划，您的故事一旦受到采纳，更多同龄人将可以聆听到您「唬」出的颠覆之声。

Bluffing, in the traditional meaning, is bluffing or exaggerating in order to scare or deceive others. However, in the Gen Z group, it is normal to "bluff" your confidence. With the arrival of Chinese New Year, let us witness the process of bluffing in front of "ANTICOPY.CREW".

From January 28 to February 15, "AUDITORY AREA" will appear in the brand's store of "ANTICOPY.CREW" and offline venues such as K11 Guangzhou, and hold a special program of "Hu Ke Hu". Once your story is adopted, more peers will be able to listen to the subversive sound of your "Bluff".

GENERATION Z

就如「ANTICOPY.CREW」成员所述 —— Z 世代是真实存在的一群人吗？可以肯定的是，我们认为每一位来过 club between 的客人，都是属于「 Z 世代」，无论他们是 80 后 / 90 后抑或是 00 后，个性的人往往是充满自信的，我们认为每一个能够在俱乐部中勇于 (正确) 表达自己的人，都是 Z 世代的一份子，农历壬寅年，希望大家都能够把想法和愿望「唬」出来！

As members of the "ANTICOPY.CREW" said -- is Gen Z a real group of people? We believe that everyone who has come to club between belongs to the "Gen Z". No matter they are 80s / 90s or 00s, people with personality are always confident. We believe that everyone who is able to express himself/herself (correctly) in the club, is the member of Gen Z as well. Hope we can bluff out our ideas and wishes at the new year!