2430 / WITH UNBREAKABLE™
一天有 24 小时，一个月（平均）有 30 天，当我们量化每一天的时间以后，我们会发现其实在量化的过程中，时间已经在不断流逝——当然，这也算是一个老生常谈的话题了。时光嘛，总是担当着坏人的角色。
这次我们与广州本土街头品牌 Unbreakable 合作，共同探讨「2430」的意义。举一个简单的例子，办一场持续 6 小时的周末派对，前后工作或许会涉及到活动排期、艺人预定、海报设计、物料制作、现场运营等一系列工作，而这些工作所消耗的时间远远不止 6 个小时，那么...
There are 24 hours in a day and (on average) 30 days in a month. When we quantify the time of one day, we'll find that time is passing by in the process -- a cliche, of course. Well, time always plays the role of a bad guy.
This time we teamed up with Guangzhou's local street brand Unbreakable to explore the meaning of "2430". Take a simple example, to hold a 6-hour party, the work before and after may involve a series of work, such as event scheduling, artist booking, poster design, material production, club operation, and these work consumes far more than 6 hours, then...
If we take "2430" as a time unit and invite two musicians to create a piece of music together within a month, what kind of challenge will be?
BETWEEN, YOU AND US
MV WATCHING EVENT
JOE & FEIFEI
main room @club between
活动当天 CD 数量有限，先到先得
MV WATCHING EVENT
上周六，我们邀请了 Charity Ssb / Baadaam / SilkBoi / Cika Koo 等前卫音乐人，为大家呈献「2430」的预热派对。在此期间，我们亦在店内摆设了「2430」的相关宣传物料，如果大家有细心留意的话，您应该会发现到在墙的另外一侧，摆放着单曲《MUD / 泥濘》的 MV 花絮...
国庆过后，我们马不停蹄地在「泰安洋行」举办了《MUD / 泥濘》的试听会，那场活动是整个「2430」企划的第一场线下活动，恰好是周日，club between 与 Unbreakable 品牌双方的粉丝朋友也在 10 月 10 日与我们度过了一个愉快的下午。
来到 10 月 31 日，即将迎来的是第三场线下活动，本次活动我们邀请您来到必聽的 MAIN ROOM ，与我们一同参与《MUD / 泥濘》的 MV 观赏会。本条 MV 率先在线下放送，进场的朋友除了能够直接参与观赏会以外，还能获得《MUD / 泥濘》实体 CD 一份。另外，由于当天是万圣节，在观赏会过后，您还可以参与由 ZHOU / JOE LI 以及 SOUND BETWEEN 全体成员提供音乐支持的 AFTER PARTY ！
On last Saturday, we invited Charity Ssb / Baadaam / SilkBoi / Cika Koo and other avant-garde musicians to present a warm-up party of "2430". During this period, we also set up promotional props related to "2430" in club between. If you pay attention, you should find the MV's Behind The Scene of the single "MUD".
If you pay attention, you should find the MV's Behind The Scene of the single "MUD".
After the National Day, we held the audition event of "MUD" in TAI'AN YOKO" Vinyl Records Store without a stop. That was the first off-line activity of the whole "2430" project, which happened on Sunday. Fans of both club between and Unbreakable also spent the afternoon with us on October 10th.
On October 31st, the third off-line activity is coming. We invite you to the MAIN ROOM of club between and participate in the MV debut of MUD with us. This MV is the first time to be played off-line. In addition to directly participating in the watching event, you can also get a CD of MUD.
Last but not least, as it is Halloween, you can also attend the AFTER PARTY with music support from ZHOU / JOE LI and all the members of SOUND BETWEEN!
1 SONG, 30 DAYS
我们于 9 月初发布了音乐特别企划「2430」，与此同时，两位音乐人 JOE 与 FEIFEI 为了能够完成本次挑战，从陌生时期的初次碰撞，到敲定框架，再到试听会期间为各位听众呈上作品，整个时间轴通通由镜头记录下。
At the beginning of September, we launched our special music project “2430”. At the same time, two musicians, JOE and FEIFEI, were able to complete this challenge by recording the entire timeline from their first encounter in unfamiliar times, to finalize the framework, and to present their work to all audiences during the audition event.
在 10 月 31 日 MV 观赏会当晚，除了有《MUD / 泥濘》的 MV 以外，「2430」的完整幕后纪录片亦会在现场同时放送。纪录片 与 MV 虽然同为影像，但是在没有脚本与编排的情况底下，您或许能够通过镜头感受到 club between 与 Unbreakable 以及 JOE 与 FEIFEI 对于本次企划的诚意。在本周日到来之前，不妨通过一张张影像以及 MV 花絮，先睹为快！
In addition to the MV of "MUD", a full behind-the-scenes documentary of "2430" will also be played on October 31st. Although the documentary and MV are both videos, you may feel the sincerity of club between and Unbreakable as well as JOE and FEIFEI for this project through the camera without script and choreography. Get a sneak peek at the behind the scene below before Sunday!
通过以上影像您应该能够发现，本次 MV 涵盖乐队室内录制以及单人户外录制，您也可以通过色调发现主角两人之间在情绪上的区别，更多画面细节将由您来揭晓。目前，音乐特别企划「2430」进入收官阶段，相信您已经对该企划十分熟悉，10 月 31 日，将是我们最为盛大的一次线下活动，我们再次诚挚地邀请您参与本周日举行的《MUD / 泥濘》MV 观赏会，到时见！
Through the above images, you should be able to find that the MV covers the indoor recording of the band and the outdoor recording of the single person. You can also find the emotional difference between the two protagonists through the tone. More details of the picture will be revealed by you. At present, the special music project "2430" has entered the final stage, we believe you are very familiar with the project. On October 31st, will be our most grand off-line activity, we sincerely invite you to participate in the "MUD" MV WATCHING EVENT this Sunday, see you then!